Media Library
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Health tech startup Kismet raises $4m in pre-seed funding
Digital Nation Original Article
Australian health tech startup Kismet has locked in $4 million in a pre-seed round led by Airtree Ventures to reduce the barriers to access disability and healthcare services.
The pre-seed funding has also been backed by Daniel Petre, Black Nova and Flying Fox.
Kismet has developed an end-to-end ecosystem to support plan and fund management, and connect patients with legitimate providers, to address the disability and healthcare sector’s biggest challenges including fraud and non-compliance.
As of 2022, an estimated $6 billion of allocated NDIS funds were lost to criminal activities, with providers charging for false services, overcharging participants, billing additional commissions and more.
While a further $7.5 billion of NDIS funds were left unused by participants due to a lack of visibility into how funds can be allocated.
Kismet aims to address these challenges with an ecosystem of digital tools to make accessing healthcare services simpler, fairer and safer for all.
The company said it wants to improve the lives of millions of Australians, and their carers who need to access healthcare, by first addressing the immediate challenges faced by participants of the NDIS.
Mark Woodland, co-founder and CEO of Kismet said, “Improving access to healthcare is one of the most important challenges of our generation. Industry and government need to work hand-in-hand to simplify access and stamp out bad actors to ensure everyone has access to one of our most basic needs.
“We saw the same problems of fraud, inefficiencies and friction in childcare a decade ago. Through Xplor, we worked with the government to stamp out $3 billion in fraud, and are now looking to do the same for healthcare.”
Woodland said Kismet sees “huge potential” to address challenges across healthcare.
“While we have our eyes set on the NDIS first, we will be able to scale our tech globally to help millions worldwide access the care they need,” he said.
Elicia McDonald, partner at Airtree Ventures said, “Woodland is a visionary leader who revolutionised the way families, educators and children engage with education when he founded Xplor – by bringing community and brand to an industry in which neither existed before.
“We understand how difficult it is to build something like this and we love seeing repeat founders build on past successes from lessons learned. For Mark, the successes and lessons are plenty and we are excited to go on this journey with him and his team building the future of health.”
Kismet was built by the people behind edutech company Xplor which also suffered from similar problems to the healthcare system, including fraud, inefficiencies and complicated systems.


Seven startups that raised $77.2 million this week (kind of)
Smart Company Original Article
This week’s startup funding news includes raises from two health techs, an online mortgage broking platform, a New Zealand-based procurement software startup and more.
But we were also interested to learn about a $32 million raise that was finalised in mid-2022 but kept under wraps until now.
That belongs to Constantinople, a Software-as-a-Service (SaaS) platform founded by former Westpac executives Macgregor Duncan and Dianne Challenor. The Australian Financial Reviewreports that the pair have created a product that includes all the operational software required to run a bank, or what is being termed a “bank in a box”.
The $32 million in seed funding, which was finalised in May 2022, was led by Square Peg and Airtree Ventures.
Eyetelligence: $18 million
The big winner for this week was Melbourne-based healthcare startup Eyetelligence. It scored $18 million from Ascertain — a New York-based health-tech partnership between Ageis Ventures and Northwell Health that focuses on AI startups.
Eyetelligence utilises AI as well as retinal imaging to check for eye and other systematic diseases.
“The three most common eye diseases — diabetic retinopathy, age-related macular degeneration and glaucoma — can be detected far earlier with algorithmic retinal image analysis. These three diseases, however, are just the tip of the iceberg,” Eyetelligence co-founder, Professsor Mingguang, said in a statement.
“The eye is a window through which we can discern any disease that affects the microvascular system. This technology allows clinicians to act faster and prevent significant impacts on quality of life.
“I welcome the support of Ascertain who sees the potential of Eyetelligence’s technology for the US and is committed to identifying and accelerating the use of emerging AI technologies to drive significant health benefits globally.”
Eyetelligence will use part of the funding to launch in the US soon under rebranded name Optain.
FLINTPro: $13.5 million
Australian enterprises face a dizzying array of carbon accounting metrics. Canberra-based FLINTPro wants to help businesses navigate all of that data, promising to incorporate various carbon measurement signals into a single visualisation tool.
“FLINTpro solves this problem by integrating multiple streams of data, including best in class soil and biomass estimates, to simplify natural capital reporting for carbon, greenhouse gas emissions, biodiversity, water and soil,” says CEO Rob Waterworth.
Kismit: $4 million
Back to health tech, Kismit has landed $4 million in pre-seed funding led by Airtree and joined by Daniel Petre, Black Nova and Flying Fox.
Kismit is an end-to-end healthcare ecosystem that helps customers with plan and fund management. It has a particular focus on helping patients and people with disabilities find legitimate providers as well as stamp out fraud and non-compliance.
According to the company, over $6 billion NDIS funds were lost to fake services and patient overcharges. An additional $7.5 billion hasn’t been used due to a lack of visibility on how patients can use them.
“Improving access to healthcare is one of the most important challenges of our generation. Industry and government need to work hand-in-hand to simplify access and stamp out bad actors to ensure everyone has access to one of our most basic needs,” Mark Woodland, co-founder and CEO of Kismet, said in a statement.
“We saw the same problems of fraud, inefficiencies and friction in childcare a decade ago. Through Xplor, we worked with the government to stamp out $3 billion in fraud, and are now looking to do the same for healthcare.”
Cannaponics: $5 million
Medical cannabis company, Cannaponics, raised $5 million via an equity crowdfunding platform. A total of 2,771 Australian investors contributed to the raise.
This is also only the second time that the platform has hit the $5 million cap.
Cannaponics has a focus on approaching medical cannabis differently by leveraging both renewable energy and biotechnology from its 165 acres farm and facility in southwest Australia.
“We are sustainable, green, perpetual cultivators of medicinal cannabis. We are dedicated to helping improve people’s lives by providing premium-grade medicinal cannabis products that are safe and effective. We aim to be a reliable, consistent, quality source of plant-based pain relief for patients who need it most,” the company’s website reads.
Finspo: $2.55 million
Melbourne online mortgage broker Finspo plans to use $2.55 million in Series D funding to further enhance its automated home loan application platform, reports Startup Daily.
Finspo, which was founded in 2019 and launched in 2020, has previously raised a total of $9.7 million in funding across Series A, B and C rounds. The startup has not disclosed the investors that participated in the latest round.
“We’re excited to be pushing the boundaries on how smooth the home loan process can be, while providing the customer-specific expertise that people value from a mortgage broker,” said co-founder and CEO Angus Gilfillan in a statement.
Cotiss: $2.2 million (NZ)
Look, we know we usually keep this to Aussie raises, but since when has Australia not tried to claim New Zealand as our own?
The procurement software startup launched in 2020 and focuses on assisting SMEs with compliance and regulation by streamlining these processes.
Now it has landed $2.2 million pre-seed funding led by Blackbird Ventures, with participation from Icehouse Ventures, AfterWork Ventures, Phase One Ventures, and Co-Ventures.
The funds will be used to build out the engineering team as well as expand in Australia and push into the US.
“We’re thrilled to have the support of such a strong group of investors as we continue to build the Cotiss platform. This investment will enable us to expand our team and accelerate our efforts to simplify and streamline procurement processes for organisations that are typically underserved,” co-founder Harry Wilde said in a statement.


Business News Australia Original Article
A Melbourne-based healthcare startup that helps National Disability Insurance Scheme (NDIS) participants track their funds and access an online marketplace of 27,000 vetted providers has secured $4 million in a pre-seed funding round led by AirTree Ventures.
Kismet’s raise also saw participation from venture capital firms Black Nova and Flying Fox, as well as AirTree co-founder Daniel Petre.
Founded in 2022 by Mark Woodland, Sam Armstrong, Stefan Cordiner, Lauren Grimes and Matt Ellis, Kismet offers support plans and fund management for NDIS participants and connects patients with approved providers to combat issues like fraud and non-compliance.
Prior to building the company, the founders worked together at childcare management software company Xplor, which automates administrative tasks such as enrolments, attendance, invoices and payments for operators. In 2020, Xplor was acquired by US private equity investor Advent International in a deal reportedly worth $100 million.
“Improving access to healthcare is one of the most important challenges of our generation. Industry and government need to work hand-in-hand to simplify access and stamp out bad actors to ensure everyone has access to one of our most basic needs,” said Woodland, who also founded Xplor.
“We saw the same problems of fraud, inefficiencies and friction in childcare a decade ago. Through Xplor, we worked with the government to stamp out $3 billion in fraud, and are now looking to do the same for healthcare.
According to Australian Criminal Intelligence Commission chief Michael Phelan, misuse of NDIS funds could be a $6 billion problem for Australia, with providers charging for false services, overcharging patients, billing additional commissions and more.
To tackle that, Kismet has a digital check-in system that legitimises customer attendance, ensuring the services that the NDIS has paid for are being provided.
The NDIS is expected to cost almost $42 billion in the 2023/24 financial year, rising to almost $56 billion by 2026/27. In order to manage savings, the government is looking to crack down on fraud within the scheme, which is expected to cut down costs by around $15 billion.
“I think it is natural that for his first venture since Xplor, Mark and his founding team return to the theme of connecting communities of people by reducing administrative burdens allowing them to focus on what matters most – their families’ health. As we face an increasingly ageing population, this change is well overdue,” investor Petre said.
“Mark is a visionary leader who revolutionised the way families, educators and children engage with education when he founded Xplor – by bringing community and brand to an industry in which neither existed before,” AirTree Ventures partner Elicia McDonald added.
“We understand how difficult it is to build something like this and we love seeing repeat founders build on past successes from lessons learned. For Mark, the successes and lessons are plenty and we are excited to go on this journey with him and his team building the future of health.”


Making healthcare connections more accessible
Sydney Morning Herald Original Article
Mark Woodland is the founder and chief executive of Kismet, a health tech start-up designed to improve access to healthcare and disability support and minimise fraud. In the case of the National Disability Insurance Scheme (NDIS), Kismet connects patients with legitimate providers and helps them to manage their funds.
Why did you start Kismet?
To me, Kismet was a case of “I can’t believe anyone else hasn’t done this”. Everyone needs healthcare, but finding help is prohibitively confusing. It was clear the industry needed digitising and simplifying, so we created Kismet.
Kismet means destiny and fate, but to us it also means overcoming hurdles and supporting each other.
What is Kismet’s underlying philosophy?
Our philosophy has remained the same: to improve accessibility to healthcare and provide the tools to facilitate strong support systems. The first-ever Kismet search was by my mother-in-law, who had previously struggled to find the help she needed. When she succeeded in doing this, we knew we were on the right track.
How has the business fared in the post-pandemic era?
The pandemic highlighted inequalities within existing healthcare systems, and the need to provide more inclusive care. The already stretched healthcare system is set to face its biggest challenge with an ageing population that will see six million Australians aged over 65 in the next ten years.
Useful programs such as the NDIS were set up to help those living with disabilities. However, the lack of systems, processes and policies is holding it back from its full potential. The recent federal budget also reinforced the need for better cost and fraud controls and improved accessibility in healthcare, especially with the NDIS and aged care.
How are interest and inflation affecting your company and your clients?
Cost of living pressures will leave many vulnerable Australians to choose between health or housing.
Everyone is affected, but healthcare isn’t like a gym membership or a take-away order – you can’t just skip it to save money. The difficult economic times have highlighted the benefits of cost-saving solutions.
How does your company stay on top of its finances?
From a business perspective, I really appreciate my experience with my previous start-up as it means that my team and I can avoid the past mistakes, thus building the most efficient and effective version of Kismet.
What motivates you to stay passionate about the business?
It’s exciting to think about the difference we can make in Australia but even better when we consider how many millions or even billions of people we can help if – and when – we go global. Meanwhile, there are more than 550,000 Australians registered with the NDIS, but 4.4 million Australians – one in six – who need access to disability support and health care services that we can offer through Kismet.
What is your advice to other small business start-ups?
Start-ups and small businesses are not for the faint of heart, they are unpredictable and insecure. However, the reward when you make it through the woods is worth it.


Why this Young Rich Lister quit retirement in two weeks
When 40-year-old Mark Woodland sold his first software company, he briefly tried out life as a retiree, but when he couldn’t get a decade-old business idea out of his head, the Young Rich Lister decided to start the journey again from scratch.
The iPad had just been released when Mr Woodland, a former artillery gunner with the Australian army, dreamt up the idea for his new business, Kismet, which would use technology to improve services in the aged care and disability sectors.
“It was an idea I had 12 years ago, but when I pitched it at a pitch contest back in 2010, I was laughed off the stage. In fairness, they were probably right, no one wanted it or needed it,” Mr Woodland told The Australian Financial Review.
Instead, he turned his attention to the childcare sector, building software company Xplor, which after a decade of explosive growth was sold in 2020 to US private equity giant Advent International in a deal understood to have valued it around $100 million.
When Mr Woodland – whose personal wealth was slated at $55 million in AFR’s previous Rich List analysis – exited Xplor in September 2022, he tried out retirement for a fortnight and then jumped back into start-up land.
The world has changed since 2010, and Mr Woodland decided the time was right to build online tools to reduce the administrative headaches for the ageing population and participants in the National Disability Insurance Scheme.
Waiting game
“Education was ready. Aged care and disability was not. So, I’ve just been waiting and waiting,”
“I couldn’t miss that chance, so I jumped back in,” he said.
Investor Daniel Petre and VC firm Airtree have put their money behind the founder for a second time, with the start-up raising a $4 million pre-seed round, which also includes participation from Black Nova and Flying Fox.
Kismet is an online platform that provides a complete view of an NDIS participant’s plan, which helps them track where their funds are spent. There’s also an online marketplace of 27,000 providers, which have all been vetted, where participants can book appointments and leave reviews.
The start-up has also replicated the digital chick-in system feature it built in Xplor which allows parents to sign children in and out of childcare via smartphone. For Kismet, the digital check-in is used to ensure the services that the NDIS has paid for are actually being delivered.
Spending cuts
“We saw the same problems of fraud, inefficiencies and friction in childcare a decade ago,” Mr Woodland said.
Last week, Disability Minister Bill Shorten outlined plans to cut $74 billion out of projected NDIS spending over the next decade, as the cost of the scheme continues to grow.
The company’s first suite of products is designed for the NDIS, but Mr Woodland has plans to use the company’s new capital to expand into aged care sectors internationally.
Mr Woodland co-founded Kismet with four of his colleague from Xplor, Sam Armstrong, Stefan Cordiner, Lauren Grimes and Matt Ellis.
“We understand how difficult it is to build something like this and we love seeing repeat-founders build on past successes from lessons learnt,” said Elicia McDonald, Partner at Airtree Ventures.


The top 20 “powerful” Australians on Twitter, according to KPMG
By Eloise Keating
Entrepreneurs Holly Ransom, Mark Woodland, Mark Bouris and Julian Plummer are among 20 Australian business leaders nominated by KPMG as leading the way when it comes to using Twitter.
Ransom, who is the founder and chief executive of Emergent, has come in at third position on KPMG Australia’s inaugural ‘Twitter power list’ with her 93,000 Twitter followers. Woodland is the creator of childcare administration platform Myxplor and number five on KPMG’s list, thanks in part to his 168,000 followers.
Yellow Brick Road founder and chair Mark Bouris, who has close to 28,000 followers on Twitter, is number 13 on the list, while Midwinter co-founder Julian Plummer, who has over 3000 Twitter followers, is number 20.
KPMG said in a statement the list of influential Tweeters is based on “quantitative and qualitative data” taken between January 1 and May 10 this year. To make the list, Twitter accounts had to be for an individual who is a chief executive, managing director or chairperson for a company, business, national division, advocacy group or peak body that is Australian or headquartered in Australia.
Topping the list is Telstra chief executive Andy Penn, who has more than 38,000 followers, followed by Jason Killens, the chief executive of SA Ambulance, who has more than 3000 Twitter followers and is second on the list.
Also in the top 10 are Kon Karapanagiotidis, chief executive of the Asylum Seeker Resource Centre; Brendon Gale, chief executive of the Richmond Football Club; Frank Quinlan, chief executive of Mental Health Australia; Pip Marlow, managing director of Microsoft Australia; Michael Ebeid, managing director of SBS; and Andrew Fagan, chief executive of the Adelaide Football Club.
“Social media, and Twitter in particular, has given a mega-phone to business leaders, a platform that previously did not exist for them to express their point of view,” said James Griffin, director of KPMG Social Media Intelligence, in the statement.
“Conversely, it has also placed the leaders at the coal face of customer discussions, giving a completely unvarnished (and in some instances painful) direct perspective on how their organisation is faring in the eyes of the customer.
“As more businesses utilise social channels for business purposes however, it can be said that the risk of not being on social media today outweighs the risk of being on it.”
Here is KPMG’s top 20 ‘Twitter power list’:
- Andy Penn, chief executive of Telstra (@andy_penn)
- Jason Killiens, chief executive of SA Ambulance (@jasonkillens)
- Holly Ransom, chief executive of Emergent (@hollyransom)
- Kon Karapanagiotidis, chief executive of the Asylum Seeker Resource Centre (@kon__k)
- Mark Woodland, chief executive of Myxplor (@markwoodland)
- Brendon Gale, chief executive of the Richmond Football Club (@brendongale25)
- Frank Quinlan, chief executive of Mental Health Australia (@frankgquinlan)
- Pip Marlow, managing director of Microsoft Australia (@pipms)
- Michael Ebeid, managing director of SBS (@michaelebeid)
- Andrew Fagan, chief executive of Adelaide Football Club (@fages1)
- Todd Greenberg, chief executive of the NRL (@todd_greenberg)
- Michael Carr-Gregg, managing director of The Young and Well Cooperative Research Centre (@mcg58)
- Mark Bouris, chair of Yellow Brick Road (@markbouris)
- Tony Pignata, chief executive of the Sydney A-League Football Club (@tpignata9)
- Martin Dougiamas, chief executive of Moodle (@moodler)
- Deidre Willmott, chief executive of the Chamber of Commerce and Industry Western Australia (@cci_ceo)
- Tim Costello, chief executive of World Vision Australia (@timcostello)
- Cassandra Goldie, chief executive of ACOSS (@cassandragoldie)
- Jan Owen, chief executive of the Foundation for Young Australians (@janowenam)
- Julian Plummer, managing director of Midwiner (@julian_plummer)


Can software revolutionise childcare?
Mark Woodland, founder of childcare centre app Xplor. Photographer: James Braund.
By BELINDA PARKES
Xplor founder Mark Woodland took a “very small problem” and came up with a very big solution to revolutionise the childcare sector.
Mark Woodland stumbled into entrepreneurship. The 33-year-old founder of Xplor, a multi-platform software system for the education sector, debuted on the BRW Australia’s Young Rich List in 2016 with an estimated net worth of A$54 million.
It’s a remarkable achievement, given that seven years ago Woodland had quit the army and was working as the receptionist at his mother’s childcare centre. He had no experience or training in either child care or business. What he did have was insight, and a determination to solve what he saw as a glaring problem with his mother’s business.
The retired school principal had opened her childcare service in suburban Melbourne but found herself bogged down in administration and reporting, rather than engaging with the children.
Woodland took over so his mother could escape the office to be with her young charges. However, he became frustrated with what he saw as an archaic system of multiple data entry, numerous reporting systems and constant reassurance of parents. He resolved to find a better way.
This is the first time for a very long time there’s been a brand in education that people have wanted to get behind.”
After an app developer quoted what Woodland calls “a stupid amount of money” for his “crazy idea” to incorporate all the operations into one, Woodland taught himself computer code and developed the software himself.
It was the skeleton for what has become Xplor, an end-to-end operating system that allows childcare centres to communicate in real time with the children’s parents by sharing photos, messages and videos while also accepting payments, monitoring data and managing reporting obligations.
Launched in August 2015, Xplor helped change the outlook for the childcare centre, which had been navigating rough financial waters. Woodland went on to open two more centres, but after people caught wind of the software he’d built, these were sold to fund the building of Xplor into a saleable product.
“It turns out my very small problem in a very small childcare centre was a problem everyone was experiencing,” Woodland says.
Xplor is given to childcare centres for free, and Xplor also gifts the associated hardware – an Apple iPod Touch – to each educator.
The cost is borne by the parents. For A$2.50 per week they get easier sign-in procedures, access to their child’s records at the touch of a button, and the ability to log in to see live-streaming or photo updates of their child’s day.
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Xplor’s growth has been mostly organic. Woodland was so busy coping with the rollout demand for Xplor that he turned away investors.
He even turned down an approach by one of Australia’s largest venture capitalists, AirTree, not knowing what it was or what it could do.
AirTree persisted and locked in a A$6 million funding round in June 2016, adding the expertise to manage Xplor’s explosive growth.
In eight months, Xplor grew from four staff to 40 and is now in 1200 Australian childcare centres, 350 in Malaysia, 100 in the US and 36 in the UK. It has expanded into schools, family day care and has had interest from the aged-care sector.
On the back of the US success, Woodland will head up an Xplor presence in America from June.
“This is the first time for a very long time there’s been a brand in education that people have wanted to get behind,” he says.
“No one has been willing to make education sexy and we have slotted into that spot, and people want to be involved. They can see the vision we have.”
One piece of advice
Don’t do it for the money; life is too short. Find your passion, back yourself and do it. And don’t give up.”


Xplor, the edutech start-up that evolved out of a childcare service
By James Harkness
Melbourne-based edutech start-up Xplor recently raised $6 million in Series A funding. It’s a big win for founder and CEO Mark Woodland, who sees it as validation of his vision and business model. Having previously transformed his family-owned childcare centre into $22 million business, he’s determined to disrupt the early learning sector, here and abroad, by bringing education into the 21st century.
Launched in August 2015, Xplor is an app-based childcare management platform that enables parents to experience their child’s early learning journey in real-time through a live feed of photos, videos and activities. By automating roll-call and attendance as well as rosters, reporting, payroll, invoices, payments and HR, the platform also reduces the admin burden on educators, freeing them up to focus on teaching.
“There are no bolt-ons, no modules,” Mark told Dynamic Business. “Just a complete platform that gives parents, educators and administrators their time back.”
To extend its market reach, Xplor offers the software and supporting hardware, including iPod Touches and iPad check-in kiosks, free to education facilities in Australia and overseas. Meanwhile, families that sign up to the platform pay $2.50 per week.
Xplor is currently rolling out to thousands of childcare centres and kindergartens across Australia, Malaysia, Singapore and the USA. In addition, the platform currently facilitates over 5.5m daily connections across their existing pool of childcare centres and kindergartens.
Ultimately, Mark wants Xplor embraced by every single one of Australia’s 15,000 childcare centres and kindergartens. He spoke to Dynamic Business about his journey from ADF member to childcare centre operator to industry disruptor.
Romanticising education is the quickest way to kill it”
From 2003 to 2010, Mark served in the Australian Army within the Royal Australian Artillery and Australian Army Psychology Corps. During this period, his mother, a retired primary school teacher and principal, bought a childcare centre in Melbourne. To reduce his mother’s administrative workload, and thus allow her to focus on teaching, Mark joined the business in 2010.
He had little interest, however, in traditional teaching, believing (as he still does) that “the quickest way to kill education is be romantic about it”. Mark was also frustrated by the outdated and manual operating systems prevalent in the childcare sector. Consequently, he resolved to use technology to bring efficiency to the business and to redefine what it meant to teach and learn.
In 2012, Mark took the reins of Woodland Education. Over the next three years, he grew it from a $400k business into a $22 million business with three centres and a customer base of 850 families. Mark attributes much of this success to his experience in the Army, explaining that it taught him “perseverance and not to give up, even when the odds are against you”.
We need to stop teaching like it’s a decade ago”
In 2014, Mark founded Liveely, a software platform that automates administrative process in the aged care sector. Later, in January 2016, Mark sold Woodland Education to focus on the newly-launched Xplor. The edutech start-up, which had been in development since 2010, evolved out his original vision for the family business; namely, to redefine education while reducing admin, thus enabling educators to educate. Mark, who completely self-funded the software, said the business has spent the time since launch helping childcare centres and kindergartens to re-imagine education.
“Instead of being upset that children are incredibly engaged when using mobile devices or playing videogames, educators should seek to create that same level of engagement in learning,” Mark said.
“It’s the digital era, technology is here to stay. We need to stop teaching like it’s a decade ago because children, who are digital natives, are tuning out. By not embracing new technologies in the education space, we’re not only wasting our own time, we’re wasting our children’s time. We have a lot to lose if this continues. If we wake up and learn, we have a lot to gain.
“We are facing an incredible time in education. Childcare centres and schools need to compete on service, not rely on demand. Services around the world understand this and love the Xplor platform because we genuinely care about education and are solving the challenges currently facing the industry. We are solving a problem not creating a problem to solve.”
We’re expanding, exploring new technologies”
Mark said a continuing focus for Xplor is refining the platform to ensure the best possible service for parents, children, educators and childcare centre operators. In addition, the business is using funding from the Series A round, which was led by AirTree Ventures, to grow Xplor’s teams in Australia, Malaysia, Singapore and the United States. There are also acquisition talks with other platforms in the space and plans to launch Xplor in the UK and China next year. According to Mark, the next five years in edutech will be incredibly exciting, with plenty of opportunities to evolve his start-up.
“Ten years ago, smartphones didn’t exist and neither did the digital and online services that matter the most today, such as Facebook, Twitter, YouTube and Uber,” Mark said. “It’s fascinating that ten years before that, the internet – not social media – was considered the biggest shift the world had seen. VR, I think, will be bigger than both, so we’re currently exploring VR platforms and interactive video.”


Mark Woodland: Disrupting Edutech
By Gali Blacher
CEO of Xplor- Mark Woodland is a recognised thought leader in the edu-tech space, and a current BRW Young Rich List member. Woodland witnessed first-hand the need for customised technology within the education sector, after working alongside his mum in Aussie childcare centres.
His team at Xplor now design software and technology solutions which mean educators can spend fewer hours focused on compliance, rostering and other time-consuming operational tasks – and have greater capacity to provide improved educational outcomes for children and families. Woodland’s mantra is ‘education before administration’.
Dynamic Business had a chat to Woodland about his experiences disrupting the edutech industry.
Tell us about the App?
The Educator App is designed to streamline compliance requirements for the Australian childcare sector. Traditionally, childcare operators have used paper-based checklists to record daily attendance, rostering, children’s medication, allergies and other compliance information. Instead, the Educator App provides a one-stop platform to monitor daily occupancy, incident and accident reporting, and a range of other compliance matters. Now available for free to Australian childcare operators – the Educator App will streamline and simplify compliance requirements, and set a new benchmark for the sector.
What impact do you plan to make?
I believe that Aussie childcare operators should not have to pay in order to meet national compliance standards. For this reason, Xplor is offering their Educator App absolutely free of charge to industry operators. The Educator App incorporates a range of additional features, all designed to save educators time and money. For example, the App allows childcare operators to monitor the health and status of every child, along with setting timers for programs such as rest periods and nappy checks.
Why does compliance have to be streamlined for Australian childcare?
The Educator App will leapfrog the Australian childcare industry from paper-based data entry, to a more secure and accurate standard of compliance technology. There are currently 18,000 childcare centres in Australia – and demand for quality childcare solutions is growing, as our workforce includes a greater number of working parents. Xplor aims to develop the technology necessary for this sector to optimise occupancy and enhance operational decisions, whilst providing families with excellent educational outcomes.
How did you fund this?
The Educator App has been self-funded using Xplor’s existing resources, and no additional capital was required.
What reception have you had so far?
The App has only just been released, and already downloaded by educators in thousands of Australian childcare centres. Xplor anticipates a further boost when the free Educator Programming & Planning platform is released this month.


Up 550pc: Young rich lister’s childcare app has a growth spurt
By Cara Waters
The government’s sweeping reforms to childcare, which kicked off on July 1, have also boosted technology startup Xplor, which has raised $4.5 million to fuel its growth.
“It has been a very, very busy and hectic ride,” Xplor’s founder and chief executive Mark Woodland told Fairfax Media.
“We went to the market about May to raise our Series B funding round and pretty much within that month we closed it out. We will use that money to launch globally into the UK and US off the back of the massive customer growth here.”
The funding round was led by OMKA Group with further investment from AirTree Ventures which also invested $6 million in Xplor in an earlier funding round.
iBeacon sign in
Xplor provides an online platform so parents can interact with their children in real-time during the day, and childcare centres and schools can manage their operations.
Xplor’s app uses iBeacon technology to enable parents to automatically sign their children in and out of a childcare centre or school through bluetooth-enabled smartphones, and at school children can be tracked when they head to extra-curricular activities like counselling or music lessons.
Mr Woodland started Xplor in 2010 after being overwhelmed by the amount of paperwork when he helped out in his mother’s childcare centre.
Business has boomed with the startup generating more than $6 million a year in recurring revenue and the 36-year-old making The Australian Financial Review’s Young Rich List last year with an estimated wealth of $54 million.
“We’ve grown an incredible 550 per cent in the last 12 months and are adding 30,000 users to our platform monthly,” Mr Woodland said.
Childcare Subsidy Scheme
He said the government’s changes to the Childcare Subsidy Scheme was helping drive this growth.
“These major industry changes offer a prime opportunity to capture significant market share in the coming six months,” he said. “A lot of software providers shut down to make the transition so there is growth happening there. There is a new demand now with lots of bigger services and even smaller services wanting to make the most from their software.”
Mr Woodland said the changes had brought challenges.
“We have been scaling up quite rapidly with lots of new team members on board.
“Every single family is going through the Childcare Subsidy Scheme changes at the moment and they are finding it hard to get information from Centrelink and the government so we have opened up our phone lines.”
Overseas growth
Xplor employs 60 staff in Melbourne and has already launched in the UK with three staff there and around 60 childcare and school services signed up.
The startup has a team of 10 in the United States with “a few services” signed up there.
AirTree Venture’s co-founder Daniel Petre said he was excited by Xplor’s growth.
“We are delighted to add more backing to this outstanding business,” he said. “Xplor is a world class product developed by a group that deeply understands and cares for childcare centres, their staff, and the parents who put their trust in these centres.”