Insights | 17.04.2021
Get to the point
We want the main point to be made clearly, and up front, so we can then move on to the other dozen things that are currently vying for our attention at that moment.
We all complain about it, but we’re all guilty of it at times, as well.
It’s the growing frustration with people’s inability to get to the point quickly in their communication.
The simple fact is, time and attention are in increasingly high demand and short supply in today’s world, so you must always ask yourself, “What am I asking for? What’s my main message?” and then lead with it in your communication.
We’re not writing movie scripts, and we won’t win points for keeping people in suspense, so the traditional “slow build/big payoff” format of communicating won’t be effective. In the real world, unlike at the movies, we don’t want suspense. We want the main point to be made clearly, and up front, so we can then move on to the other dozen things that are currently vying for our attention at that moment.
And an added bonus: If you can successfully get to your point quickly, and in a compelling way, then you may also find that you get what you want more quickly, as well.
Meetings and conference calls will end, sales may close, and contracts may get signed sooner than you expected because you were able to be clear and be brief in delivering your message.